There are many different aspects of user experience that can be the focus of a project. One of the most interesting, especially for businesses can be a user's intent. This article will focus on the different functions of online wireframe tools and how these can be used to illustrate hypothesis and test user intent. There are many different online wireframe tools available and these are used by user experience experts in many different ways.
What are online wireframe tools?
Online wireframe tools are types of software that can be used to create basic visualizations of user interfaces. Online wireframe tools can range from basic sketching tools, to ones that enable the user to create a functional prototype - otherwise known as a clickable wireframe. These tools have many different features, but for focusing on a user's intent many UX designers choose to conceptualize their designs with an online wireframe tool.
What is a user's intent?
User intent refers to the desire of the user to carry out a specific action with a hardware or software product. This can be something as specific as finding out what the FTSE is on that day - to something general, such as browsing through different fashion photos. A user may browse through photos of clothes on the internet, because they are looking for inspiration for their wardrobe, or because they would like to buy a new item of clothing - perhaps they already have something in mind. This type of information is invaluable to UX designers, because without knowing a user's intent, he will not know the best way to satisfy the user's desires.
Why do UX designers user online wireframe tools?
Because finding out a user's intent can be difficult through interviews, creating a prototype with an online wireframe tool can be a useful research tool. Many users don't know explicitly what their intent is and many of us are only aware of this once we have carried out our final action. What's more, many of us begin a search with a completely different purpose in mind and yet we can be driven to carry out another action. All this information is useful for a UX designer and one of the best ways they can find out what actions a user would carry out is by creating a clickable mockup with an online wireframe tool.
With a clickable wireframe, users can click through the interface of a low or high-fidelity prototype. The prototype may include a product page, an information page, a pricing and buying page and a customer blog. The user can simulate the experience of going to a website with the intent of buying some shoes, but it may turn out that they also would like to buy some socks. Or the user may decide that they are much more interested in reading about the latest fashions on the company blog.
Conclusion
Measuring user intent is an expensive business. It's something that takes time and money and is full of inaccurate answers. Even with customer interviews, it can be difficult to measure a user's true intent. Using an online wireframe tool to create a mockup can be one of the best ways for a UX designer to tap into their users' unconscious and to see what actions the user performs by instinct rather than by meditating on what they would like to do.
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